Freecharge for 60Mn, Nearbuy & Little for 30?

In August 2017, Axis Bank acquired Freecharge for Rs. 385Cr (in an all-cash deal)! Cash!! The value, apparently, was driven by Freecharge’s 54Million+ user base. So, that’s more than Rs. 70 per Freecharge customer, approximately. The world since then, like us, has been busy congratulating or bashing the deal-makers. Once the dust settled, we looked[…]

5 Things You Should Be Doing Differently For Campus Recruitment This Year

I remember my time visiting multiple college campuses for recruiting some of the brightest and most ambitious kids. Every single campus on the roster was an exhilarating albeit supremely tiring effort. Exhilarating – because it was our one chance to meet so many of them brilliant ones in one go. It’s like walking the red[…]

Why Every Business Needs to Consider Alternate Data

Let us first try and define this beast.   [Sidenote:  As we work with several of our clients, it’s amazing how analytics “jargon” confuses business users across the globe.]   In our world, alternate data is all such data that is currently not available to businesses through their “usual” structured application systems (such as CRM,[…]

Bringing Analytics to Business Strategy Requires More Than Analytics

Over the years, we have seen analytics professionals struggle with bringing analytics to business strategy. Almost as much, if not more than business professionals struggling to bring business strategy to analytics. When we started our journey, this was one “problem” that we wanted to keep at the centre of how we work with our clients.[…]

CreditPotato: Revolutionizing Digital Finance: B2C Credit in the Online World

A few weeks back, a friend, who was setting up his new apartment, was trying to buy furniture online. He implicitly trusted the brand, the products, and the website through which he was trying to buy the products. The transaction, well over Rs. 50000 ($800+), was in the checkout process flow and a “Buy on[…]