Freecharge for 60Mn, Nearbuy & Little for 30?

In August 2017, Axis Bank acquired Freecharge for Rs. 385Cr (in an all-cash deal)! Cash!! The value, apparently, was driven by Freecharge’s 54Million+ user base. So, that’s more than Rs. 70 per Freecharge customer, approximately. The world since then, like us, has been busy congratulating or bashing the deal-makers. Once the dust settled, we looked[…]

Bringing Analytics to Business Strategy Requires More Than Analytics

Over the years, we have seen analytics professionals struggle with bringing analytics to business strategy. Almost as much, if not more than business professionals struggling to bring business strategy to analytics. When we started our journey, this was one “problem” that we wanted to keep at the centre of how we work with our clients.[…]